Strategies and insights on SEO, ads, and websites, written to actually help, not to game a keyword.
Local Service Ads · August 28, 2026
Local Service Ads not working like they used to? The real reasons LSA leads dry up, in order of how often we see them, plus a 30-minute check to find yours.
Strategy · August 25, 2026
A plain-English setup for tracking which marketing channel makes your phone ring: tracking numbers, what each platform reports, and cost per call.
Local SEO · August 21, 2026
What schema markup is, what it does for a local business, and how to add it without writing code. A plain-English guide with the mistakes to avoid.
Google Ads · August 18, 2026
A plain-English guide to reading a Google Ads report. The three numbers that matter, the metrics that are just noise, and the questions to ask your agency.
Websites · August 14, 2026
Landing page vs homepage for ads: why paid clicks convert better on a dedicated page, when the homepage is fine, and how many pages you really need.
SEO · August 11, 2026
What should happen in the first 90 days of an SEO campaign: the work month by month, the deliverables to expect, and the red flags to watch for.
Strategy · August 7, 2026
How a home service business should split its budget across SEO, Google Ads, and Local Service Ads, with example splits by budget size and stage.
Facebook Ads · August 4, 2026
Retargeting ads bring back the local business website visitors who left without calling. How the pixel works, what to spend, and the mistakes to avoid.
Google Ads · July 31, 2026
What call tracking is, how it ties phone calls back to the Google Ads campaigns that caused them, and why local businesses waste budget without it.
SEO · July 28, 2026
How long does SEO take for a local business? An honest month-by-month timeline, what moves first, and how to tell it's working before rankings change.
Websites · July 24, 2026
How to tell whether your small business website needs a redesign or a full rebuild. The signs for each, what they cost, and the trap in between.
Strategy · July 21, 2026
Which marketing channels are worth it for a home service business, in what order to build them, and which ones you can safely ignore for now.
Local Service Ads · July 17, 2026
Local Service Ads vs Google Ads for home services: how each one charges, what a lead really costs, and which channel brings in cheaper leads.
SEO · July 14, 2026
Local SEO vs national SEO, explained plainly. Which one your business actually needs, what changes about the work, and why picking wrong wastes money.
Facebook Ads · July 10, 2026
Facebook ads vs Google ads for local leads comes down to intent vs interruption. Where each one wins, why the cheap channel isn't always cheaper, and how to choose.
Websites · July 7, 2026
A straight answer on website load time: the number to aim for, why it matters for leads and rankings, and the free tools to check your own site in two minutes.
Strategy · July 3, 2026
What's a good cost per lead? It depends on your job value and close rate more than the channel. How to find your own number and tell a cheap lead from a good one.
Google Ads · June 30, 2026
Google Ads not converting? The leak is almost never the clicks. Here's where local campaigns lose the lead between the click and the call, and how to plug it.
SEO · June 26, 2026
How to rank in the Google map pack in Ogden: what the three-result map shows, what Google weighs, and the moves that pull an Ogden business into the top three.
Strategy · June 23, 2026
Hire a marketing agency vs DIY for a local business. The real tradeoffs in cost, time, and risk, and a straight way to decide which one fits you right now.
Local Service Ads · June 19, 2026
What the Google Guaranteed badge is, how the screening works, and the step-by-step path to earning it for your home services business.
Websites · June 16, 2026
A high-converting website for a local business turns the visitors you already have into calls. Here are the elements that do the converting, in plain English.
Facebook Ads · June 12, 2026
Do Facebook ads still work for local business? An honest look at where they win, where Google beats them, and the jobs they're actually worth running for.
SEO · June 9, 2026
How to get more Google reviews the safe way: ask every customer, text the link, reply to all of them, and avoid the gating and incentives that get you suspended.
Google Ads · June 5, 2026
How much a local business should spend on Google Ads. How to size a budget from your customer goals, what clicks really cost, and where the money gets wasted.
SEO · June 2, 2026
Google Business Profile optimization, step by step. The fields that move you into the map pack, the mistakes that bury you, and how to stay ranked.
Strategy · May 29, 2026
Google Ads vs SEO for a local business. How they differ, what each costs you in time and money, and a practical way to decide where to spend first.
Websites · May 22, 2026
A slow website quietly loses leads before anyone calls. Here's how site speed affects conversions and Google rankings, and what a fast site looks like.
Local Service Ads · May 15, 2026
How Google Local Service Ads work, what the Google Guaranteed badge does, and whether pay-per-lead is a smart move for a home service business.
SEO · May 8, 2026
A plain-English guide to local SEO in Salt Lake City and Ogden. How the map pack works, what Google rewards, and how to show up when customers search.
