Strategies and insights on SEO, ads, and websites, written to actually help, not to game a keyword.
Google Ads · June 5, 2026
How much a local business should spend on Google Ads. How to size a budget from your customer goals, what clicks really cost, and where the money gets wasted.
SEO · June 2, 2026
Google Business Profile optimization, step by step. The fields that move you into the map pack, the mistakes that bury you, and how to stay ranked.
Strategy · May 29, 2026
Google Ads vs SEO for a local business. How they differ, what each costs you in time and money, and a practical way to decide where to spend first.
Websites · May 22, 2026
A slow website quietly loses leads before anyone calls. Here's how site speed affects conversions and Google rankings, and what a fast site looks like.
Local Service Ads · May 15, 2026
How Google Local Service Ads work, what the Google Guaranteed badge does, and whether pay-per-lead is a smart move for a home service business.
SEO · May 8, 2026
A plain-English guide to local SEO in Salt Lake City and Ogden. How the map pack works, what Google rewards, and how to show up when customers search.